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Digital Marketing Specialist (Remote)

For hiring immediately!

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  • Industry: Software and Information Technology Industry
  • Job Title: Digital Marketing Specialist (Remote)
  • Company: Kyan Alam (for e-learning solutions)

Digital Marketing Job Description:

Kyan Alam is looking for a talented and results-driven Digital Marketing Specialist to join our marketing team. You will be responsible for developing and executing online marketing strategies, enhancing brand awareness, driving website traffic, and generating leads through various digital channels.

Responsibilities:

  • Develop, implement, and manage digital marketing campaigns across multiple platforms (Google Ads, LinkedIn, Facebook, Instagram, etc.).
  • Optimize website content for SEO and improve organic search rankings.
  • Plan and execute email marketing campaigns to engage leads and existing customers.
  • Create and manage paid advertising campaigns to drive conversions and ROI.
  • Analyze marketing data and performance metrics to optimize campaigns.
  • Collaborate with the content and design teams to create engaging marketing materials.
  • Manage and grow social media presence by creating compelling content and running targeted campaigns.
  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Generate monthly reports on campaign performance, KPIs, and insights.
  • Utilize marketing automation tools and CRM systems for lead nurturing and conversion.

Qualifications:

  • 3+ years of experience in digital marketing.
  • Proven track record in SEO, PPC, social media marketing, and email marketing.
  • Experience in the IT/Software industry is preferred.
  • BA/BS degree in Marketing, Business, or a related field.
  • Experience in the Saudi or Gulf markets is a plus.

Skills:

  • Strong understanding of Google Ads, Facebook Ads, LinkedIn Ads, and SEO strategies.
  • Proficiency in Google Analytics, CRM software, and marketing automation tools.
  • Excellent copywriting and content creation skills.
  • Strong analytical skills with the ability to interpret marketing data and trends.
  • Ability to multitask, prioritize, and manage time effectively.
  • Creative thinker with problem-solving skills and attention to detail.

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